How Does One Network As A Freelancer?
You’ve GOT TO network: this is one of the basic rules that you must follow as a freelancer. You’ve got to: talk about your work, discuss your work with other people, be curious about what your peers are doing, and push boundaries to meet potential leads at events. I was an introvert when I started freelancing and it took me 2 years to break out of my shell, and once I realized the power of networking, I haven’t been able to stop myself.
Unfortunately, the lockdown has made it difficult for us to meet in person, and networking events have now either moved online or stopped completely. Does that mean you stop networking? N-O!
For those of you who are feeling a little lost when it comes to networking in these times, here are three questions you must ask yourself.
- Who are your networking targets?
Networking is a powerful business tool and no, it does not mean going out and meeting anybody and everybody. You’ve got to dive in with a networking strategy if you don’t wish to waste any time. The first step here is identifying who it is that you are trying to reach.
Your targets can be varied and you can categorize them too. For instance, if you want to promote your business through word of mouth on social media, you might want to reach out to influencers and thought leaders. If you’re looking for a job you may want to connect with headhunters and business leaders. If you are looking for help with mentorship you have to reach out to experienced entrepreneurs and freelancers while connecting with other freelancers who share your goal might work well for you if you are thinking of collaboration and community building.
The point is, you must identify who you are looking for.
2. Where is your network hanging out?
Currently, the internet is the only networking venue for freelancers, so divert your attention to social media while you stay home during a pandemic. Please note- LinkedIn is not the only platform where you can make connections for work. Instagram and Twitter are great for job searchers too, and if your personal branding game is strong you can most definitely get in a good reference through these platforms.
Social media can help you connect with new clients. There are a lot of communities that are helping people connect with each other- keep an eye out for the upcoming business communities and sign up whenever you feel comfortable. LunchClub is a personal favorite.
Once things open up keep an eye out for networking events. Also, stay in touch with locally based businesses who are looking out for freelancers.
3. Are you taking advantage of your existing network?
A network doesn’t always have to comprise of Founders, CEOs and important business heads. Your family or close set of friends too can enable you to grow your business! Think about it- do you have any connections that you made in the past that can help you build your freelancing future? Talk to them!
Old coworkers and bosses may be able to give you feedback on your working style, past teachers may be able to share helpful information about your skill. Maybe your sister-in-law interacts with a network that you have been aiming to break into. Ask her for an introduction!
The point is, look for the existing connections around you and integrate them into your networking strategy.
It doesn’t matter if you are new to freelancing or if you have been here for years, you have to take out time for networking. Instagram, Twitter, and Lunchclub have worked really well for me online. If you have any more recommendations please feel free to share them with all of us here🤓
